BRAND INFO

NEW FORM

Our design concept was generated by the square, the most stable figure, containing the value of WSL’s pursued Standard.

NEW FORM signifies Frame leather standardization and Square a creative space.

Through the NEW FORM, WSL aims to be the standard of the leather market by new experience on leather.  

PRINCIPLE

FRAME

​#Leather

#Standardization

#Standardization

NEW

FORM

#Place for novelty

#The center of trend

SQUARE

NEW IDENTITY

A square is utilized as a symbol identity signifying New Form.
The modern san serif type implies WSL’s identity. 
Through its brand identity grafted onto the square shaped systematic grid, WSL’s brand image conveys a simple and clear message. 

BRAND

IDENTITY

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WSL 로고 조합형.png

NEW DESIGN

Leather, the brand’s intrinsic factor, is composed into 5 types and the graphic motif developed to express each material and nature.
By usage of various graphic motifs, a vivid brand expression is made, and furthermore we seek to find WSL’s own visual language.   

GRAPHIC

MOTIF

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ANIMAL

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NATURAL

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PLAIN

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SPECIAL

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MESH

COLOR

ASSOCIATION

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PASSION

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LIVELY

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UNIQUE

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CREATIVE

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BELIEF